You have put in countless hours designing a beautiful and user-friendly blog and creating engaging content; now, learn how to boost your blog traffic overnight with a few simple tasks. PLUS, get a FREE Tracking Printable
Hopefully, by now you have read my previous post(s)– How to Start a Successful Blog Part 1 & How to Start a Successful Blog Part 2: Creating Great Content, and you are on a roll developing engaging content on a consistent basis.
Still, nothing works unless you do, which in longer terms means that even if you have the greatest post, with longtail keywords, high-quality images, and SEO optimized content, most people aren’t going to see your post without promoting your post. Yep, this WHOLE post is going to be about how to promote that wonderful, comment inspiring content you have been creating.
First thing’s first: what social media platforms are you on?
I hope you answered Facebook and Pinterest at bare minimum. If you have Instagram, Twitter, and Google+ profiles, even better!
For the bulk of this post, though, we are going to focus on Facebook and Pinterest. I’ve already made a post about How I DOUBLED my Pinterest Following. At the time I wrote that post (3 months ago) I had just under 1000 Pinterest Followers. I now have 1800. Those numbers directly correspond to my increased traffic coming from Pinterest.
More eyes on your social media platform=more eyes on your content.
Using Pinterest To Boost Your Blog Traffic
Pinterest has 110 Million Active Monthly Users.
How many of those people might be interested in your content? How many of them could you convert to subscribers or customers? That’s completely up to you and how much work you are willing to put in.
Pinterest continues to be my largest referrer, with nearly 50% of my daily traffic coming from their website. And what’s greater than the traffic numbers? Pinterest is the one social media platform where content doesn’t disappear after being posted. According to Business 2 Community, the average lifespan of a tweet is only about 2.8 hours (my guess would have been much lower). A Facebook post is live and in peoples’ newsfeed for about 3.2 hours. Guess how long a Pin’s lifespan is…
Now, I am proof that that number can be wrong in a number of instances. More than a year ago, before For the Love of Crust was even established, I wrote a recipe for Patriotic Jello Shots. It was dormant for months! Then this summer, a month or two before Fourth of July it took off and was repinned 2.5k times! The day before the Fourth of July, that post saw over 1,000 people… just on that post.
So, that is just one example of how Pinterest can work in your favor.
My Top Tips for Promoting Content on Pinterest:
- Join Tailwind*: it has been a major timesaver. I have MULTIPLE food boards. From Christmas Inspired Treats to Healthy Recipes, and all things in between. Usually, my recipes fall under multiple categories and can be pinned on different boards to improve visibility. Instead of trying to remember which boards I have pinned certain recipes to, I use Tailwind to schedule the same pin to multiple boards with intervals between each pin. It increases the chances that my pins will be repinned and maximizes exposure. Win-Win! *The link above is my affiliate link and if you click through and make a purchase I will be compensated. I greatly appreciate the support*
- Create “pinnable images”. If you have any questions about how to do this, go check out Tigerlily Virtual Assistance’s post on making Pin Worthy Images, it’s awesome!
- Be Active on Pinterest. Follow other pinners in your niche. Repin from your fellow bloggers. Join or create group boards. Be active and be consistent; I swear to you, these are the golden keys to success on social media and with your blog.
- Join Group Boards. Again, I have an awesome post about growing my Pinterest following that digs into this topic a little deeper and talks about where to find group boards and how to go about requesting to be a contributor.
- Have the First Board on your profile be an archive of your blog posts. This means only pins directly from your blog will be on this board. It’s a great way for people to find you and find all of your content in one place. This is the first board I pin to as soon as my post goes live because I want my pin to be in a place where people can find it.
Remember, the more pins you have coming from your blog and the more boards you pin that image to, the more people will see it, and the more people are likely to visit your blog.
Say you start right now: you go and make a board dedicated to your blog and start pinning ALL of your posts, new and old, to this board. Then you repin those pins to different relevant boards. You could notice a change in traffic right off the bat.
Using Facebook to Boost Your Blog Traffic
Facebook has 1.71 billion monthly users. 1.71 BILLION!
Facebook is a lot different than Pinterest in terms of promotion and visibility. Facebook algorithms are complex, and often times “Like Pages” go unnoticed. But, it only takes one viral post to generate massive amounts of traffic to your blog. Some of those readers will become subscribers and some will only stay for a short while.
How do you get a Facebook Post to go viral?
Well, in all honesty, I can’t answer that question from my own perspective. However, in under a year, For the Love of Crust’s Facebook Page has generated 446 likes. In that same timeframe, Facebook has driven 2.2k views on my blog. While that number pales in comparison to Pinterest, it’s still significant.
There are multiple ways to use Facebook to promote your content and drive traffic to your blog. Having a Fan/Like Page is one of them. But where I have seen the most success is in Facebook Groups.
Facebook Groups to Promote Your Blog and Drive Traffic
Here is where the magic happens, folks! Blogging is all about community, right? Well, how do you establish a community or a tribe when you are just starting out? Who is going to be your blogging buddy/mentor? Facebook Groups are excellent for finding your tribe and mutually sharing content.
Tip #1: Join 3-5 blog promotion groups on Facebook. I have provided a list to some of my favorites, including Growing Social Media for Bloggers, which I’m an admin in.
- Blogging Boost
- Blog Engagement/Promotion Group (EDIT 1/4/16: this group is shut down as of now)
- Bloggers Get Social
- Growing Social Media for Bloggers
- Bloggers Social Media Support
- Pinterest Promotions for Bloggers
Tip #2: Regularly participate in group promotion threads. The whole reason you joined these groups was to promote your content. Check in each day and see what you can do to promote you blog with what time you have. Some threads take a lot of time and effort. For example: some threads in the groups are for comments. In that case, you may drop your link to a post you want comments on and then you are expected to return the favor to 10 other bloggers in the thread. Other threads take a lot less time. For example: repin threads and StumbleUpon threads.
Here are my tips for being as productive as possible with Facebook Group Threads:
- Keep a log of what groups and threads you are participating in and when you have completed them.
- Add your link to the thread as early as possible. The later you add your link, the less people will see it and reciprocate to it.
- Choose your threads wisely. Some groups require that you reciprocate to all other posters in the thread, while others have a certain number of reciprocations you must follow through with. You may not want to add your link to a “reciprocate to all” retweet thread and have to tweet content that doesn’t fit with your brand.
- If you are short on time for social media promotion, choose easy to complete threads that provide the greatest payout. This is different for everyone. Maybe you want more likes on Instagram if you are a fashion blogger. If you get a lot of traffic from Pinterest, you may want to focus on repins. Choose wisely based on your audience and your top traffic sources.
- Dedicate a certain amount of time every day to social media promotion. I spend about 1.5-2 hours every morning adding my links to group threads on Facebook and reciprocating.
- Be genuine with your comments and shares of others’ work. These are the people you may end up guest posting for, or asking to guest post on your site. They are also the people who will give you tips and advice when you need it, so be honest and give them your 100% when promoting their material.
Tip #3: Join at least one blogger’s help group. These are groups that are in place to provide a place to ask questions, get support from other bloggers, and help other bloggers. These are not promotion groups and often times self-promotion is not taken kindly to here. Be respectful and follow the rules and I assure you will learn a lot and meet a ton of really great and helpful bloggers.
- The Art of Better Blogging: This is a wonderful group of bloggers, and it’s run by a very knowledgeable admin named Jennifer, who is a Blog & Business coach.
Tip #4: As long as you are comfortable (if not, get comfortable), share your most recent content to your Like Page and then share that post to your Personal Facebook page. Chances are, you have more friends than you do Facebook fans. And, more often than not, your biggest supporters and readers will be those people that you know and are friends with in real life.
Tip #5: Engage with other bloggers in your niche from your Like Page. Share their content and tag them. This will increase the chances of them liking your page and returning the favor in the future.
Now that you are set with A LOT of information on how to boost your blog, you need a way to track all of your stats and see your growth. For that reason, and because I like to spend wayyy to much time creating graphics and printables, I made a blog and social media stats tracking printable, FREE to you!
I use this not just to keep track of my statistics and stay organized, but as a way to stay motivated. Seeing growth, even just a little can be very motivating. It’s a great way to visualize all of your stats in one place. I write mine down on the last day of every month and then set a goal for the next month.
Use it to your liking!
Blogging is truly about community and building relationships. It’s so much more than a possible income source. It’s a great way to make new friends with similar interests and backgrounds. It’s just a great way to connect and be a part of something that makes you happy with people that make you happy. So, when you are promoting your content, through Facebook or Pinterest, always have that in the back of your mind. Who can you help? Who can you share your problems and struggles with? Who can you be a great friend too?
I know this is getting a little soppy– I apologize.
But on a serious note, if you take care of your relationships with others and maintain strong ties, you will see your blog grow. Self-promotion is a great way to boost your blog traffic, but you are going to need a little help along the way… and for that matter, for the rest of your blogging career. So don’t shoot yourself in the foot and be selfish with promotion.